NATURAL Wool is a protein fibre formed in the skin of sheep, and is thus one hundred percent natural, not man-made. Since the Stone Age, it has been appreciated as one of the most effective forms of all-weather protection known to man, and science is yet to produce a fibre which matches its unique properties. RENEWABLEAs long as there is grass to graze on, every year sheep will produce a new fleece; making wool a renewable fibre source. Woolgrowers actively work to safeguard the environment and improve efficiency, endeavouring to make the wool industry sustainable for future generations. BIODEGRADABLEAt the end of its useful life, wool can be returned to the soil, where it decomposes, releasing valuable nutrients into the...
Pure Baby is delighted to welcome Cam Cam Copenhagen to our boutique. Cam Cam Copenhagen originates from the love of babies and children, and a belief that they only deserve the best. It creates quality, timeless and tactile design for children. The overall design focus is sustainability, this means sustainable, organic production, and enduring design and material quality, which will be appreciated for generations to come. Their design philosophy and approach is to create timeless, poetic design, combining tradition with contemporary design. We hope you will agree that the Cam Cam Copenhagen universe fulfils both the wishes of child and parent. Cam Cam is only available in store so please come and see us at 208 Fulham Road, SW10 9PJ.
Today Sarah-Jane's youngest child turned 6 years old. How time flies....she had a fabulous party with 24 excited 6 year olds in her garden in London! Delicious party food (including carrots and cucumber), a fabulous emoji cake (which she stayed up all night to make herself), great entertainment (www.littlerascalsparties.co.uk) and a very happy and tired little boy at the end of the day. Happy Birthday Harry! 😂
Pure Baby were delighted to give Hello magazine some beautiful baby outfits for their photo shoot with Olympic champion and TV presenter Amy Williams and her husband Craig. In the exculsive interview they introduce their first baby, Oscar Nash. Oscar is wearing one of our beautiful Patachou baby grows and a light blue romper by Paz.